Choosing a voice over artist is one of the most crucial aspects of corporate video production. It is important to choose the best voice over artist because the voice of the brand will depend on the artist. The best artist with a great voice can create real and enduring emotional connections between a brand and its customers. On the other hand, the wrong voice will alienate a brand’s prospective customers thereby creating negative feelings towards the product being advertised. Choosing a voice over artist should be done carefully and there are certain points a Video production company London should consider in the process.
First, it is always important to ask for recommendations when choosing a voice over artist. There are many voice over artists today and it can be challenging for most organizations to know exactly where to start. This is why marketers should work with experienced video production companies and get recommendations from them. Most video production companies have a database of voice over artists whom they have partnered with before. These companies can also help marketers to screen possible voice over artists in an effort to match an artist for a particular function.
Secondly, organizations should determine whether they need a female or a male voice over artist. Most marketers always face a challenge of determining whether they should choose a female or male voice over artist to be the voice of their brand or product. There have been many studies in the past about the relative potency of female vs. male voice over artists. Most of these studies have actually been inconclusive. Some consumers believe that a male voice in an ad is more authoritative. On the other hand, some believe that the female voice is more soothing. This basically gives inconclusive evidence to suggest that one voice is better than the other.
But does this factor mean that it does not really matter whether an organization chooses a female or male voice over artist? Not at all. One important factor to understand is that most people do not have the ability to accurately assess why a certain voice is more compelling than the other. Many experts who know something about direct response tv commercials suggest that, in some cases, there is always a good reason to choose female voice over artist over male or vice versa. Generally, the main point here is that male voice is better if the TV commercial is targeting the male consumer.
Similarly, a female voice over artist should be selected if the customers being targeted are female. However, it is still important that organizations should put these assumptions to the test by auditioning male and female voice over artists with their target demographic. In essence, organizations should choose the right voice over artist because their voice will make a huge difference to the general effectiveness of their brtv commercials. They should also take enough time to put into consideration what they want the voice in the commercials to represent. They should then evaluate their options carefully and then choose a voice over artist accordingly.